meghan's media blog

Tide is a historical print based ad from the 1950s; the ad is produced by proctor and gamble. The ideas attitudes and beliefs are outdated. In addition, the ad came out at the time of the post war, Americas technology developed rapidly especially within the domestic sphere. These products became desirable and symbolized status related to the American dream. Adverts such as tide in American melodramas, due to this these programs became known as soap dramas. The ad use hyperbole and explanation marks make the product seem essential to the target audience. Nevertheless, the target audience is women as they sole for the home; the product would have mainly appealed to middle class women who are attracted to saving time. Tide also uses endorsement of the Good Housekeeping magazine; this relates to the target audience and allows immediate positive connotations attached to the product which emphasizes the effectiveness. The Theories of Representation by Hall states that stereotypes as a r...

PRODUCT CONTEXT • Late Night Woman’s Hour is a spin-off from the long-running BBC Radio 4 daily magazine programme, Woman’s Hour. • Late Night Woman’s Hour is broadcast once a month, late at night, is presented by Lauren Laverne and features a number of female panellists. • Each episode focuses on a particular theme relevant to its female audience e.g. ‘home’ and ‘forgiveness’.  PART 1: STARTING POINTS –  Woman’s Hour was first broadcast in the 1940s, so it worth considering the historical and social shifts that have occurred since the show’s inception. The original show reflects possible tokenism (a show set aside for women might imply all other radio content was oriented towards men).  Late Night Women’s Hour features frank and open discussion, and demonstrates societal shifts and increased gender equality although some of the issues raised reflect the fact that society is not yet completely equal.   Late Night Women’s Hour meets the BBC remit to inform, educ...

1       Define and explain the history , cultural elements and generic conventions of " Nordic Noir". Nordic noir also known as Scandinavian noir is a genre of crime fiction, which is often written from a police point of view. The setting often has bleak landscapes and the mood tends to be dark/morally complex. The genre explores tension between the apparent still and bland social surface of Nordic countries. Frequently featuring a female protagonist, the popularity of the genre has extended to film and television, such as   The Killing  and its  American adaptation ,  Marcella , and  The Bridge  and its  French-British  and  American  adaptations  The genre depicts a tension between the apparently still and bland social surface in the  Nordic countries , and the murder, misogyny, rape, and racism it depicts as lying underneath  Some critics attribute the genre's success to a d...