riptide
Analyse the music video for Riptide by Vance Joy focusing on the following elements. Refer to contextual information and technical codes to support your points. Indie music is produced independently from commercial record labels, the term is used to describe indie rock and indie pop, it also may include music that is not independently produced. Vance Joy is an example of an indie artist as well as Arctic Monkeys. Riptides music video fits into the codes and conventions of the genre by the use of montage. As mentioned above Riptide uses a fragmented montage based on the lyrics of the song that uses iconography. Music videos generally use interpretations of lyrics, however, in this case, it seems to be over the top and ironic this may link to its surrealist approach. nevertheless, the video clearly conveys may different message through its montage , Eisenstein's concepts of intellectual editing shows how this works. the theory suggests th...