Advertising campaign analysis

LPDA advertising campaign

The target audience for the LPDA advertising campaign is everyone but particularly people who like animals. The campaign is against animals being used for entertainment ,as they face abuse and injures throughout the acts and training, it uses particular phrases such as “roll up, roll up for the crack of the whip against stinging wombs” which is traditionally used in the circus, this phase makes the campaign very powerful because it seems like its allowing us to see the behind the scenes rather than the show itself, this works to make the audience feel sorry for the animals being abused. Moreover a bold font is used to confirm the purpose, it tells us animals are not clowns, this line is short and straightforward, so the audience gets a clear message to what it is about. The main image shows an monkey trapped ,who looks distressed while wearing clown make up , this is done so we get a picture in our heads of the cruelty and so the audience feel worse about what is happening to them. Overall the message is that animals being used for entertainment purposes should be banned as it causes a mass amount of suffering of animals, in addition it conveys the message that this isn’t there naturally habitat, so they shouldn’t be trapped in this way. The message is convincing because it portrays a clear message to its audience and uses emotive language to make the campaign more successful. However it’s hard to tell if the picture of the animal is real or an animation, therefore to some of the audience the campaign may contradict its self, as it seems like they are too uses animal cruelty for the sake of this campaign.