ethnicity



Ethnicity in moving image and print based media .

On the front cover of the magazine the model is shown wearing stereotypical asian clothing, her clothes are not revealing which shows shed is being represented as modest. Her pose represents as confident ,which shows female empowerment.The models clothing is traditional and is different to what we see in today's society ,it portrays otherness due to this however the magazine is aimed at asian women therefore it may not show themes of otherness. The models outfit takes inspiration from exoticism because it takes the trend from the asian culture, in particularly it takes it from indian culture, for example the model is wearing a bindi which originates from hindu. Additionally the magazine cover uses tokenism ,we see this seen in the outfit as she is wearing a sari , this could be done to link to female empowerment in the asian culture ,we also get this idea from the cover lines as it says "tweet yourself a job" this implies being successful. the model on the magazine is whitewashing due to Alesha Dixon's being from a English and Jamaican ethnic background.


On the other hand Beyonce gives of a positive representation, she tends to reject stereotypes , in addition she is shown as a very powerful African-American women in her video Run the world we get this from the audio codes “who run the world?girls”.


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