half term group work

skin care advertising campaign



The product that i wish to advertise is a skin product that cleans and tones uneven skin, the simple product has multi-vitamins to help your skin look even and fresh, in addition the product is dermatologically tested and proven ,therefore it won't damage your skin.Simple is the leading brand for sensitive skin in the UK and is part of the consumer goods company Unilever .Unilever owns more than 400 brands worldwide including Lynx, Radox, Vaseline, Persil PG Tips and Marmite.  Over 50 years Simple’s goal has been to formulate skin care products that are suitable to all skin types, this the company started in the 1960’s and was the first skin care brand to be created. Vaseline has similar advertising ideas as it tends to point out how there products will heal skin and that they are dermatologically tested and proven.
We wish to target middle class, teenage girls of any race ,as we believe that this is an age group that feels very self conscious about the appearance of their skin, therefore this product may make them feel more confident in there naturally skin,instead of covering up imperfections with make-up. Our unique selling point will be Selena Gomez, we will use her in the campaign as she is a very popular role model for this group and many teenage girls look up to her. We believe having her in our campaign will make it more successful due to her popularity and good reputation, furthermore she is also young herself so the audience could relate to her.

The campaign looks to inform by using the fact that ‘having clear and healthy skin was important to 81% of young girls , this fact highlights that it's not just you who is insecure about your skin. The product advertising campaign will persuade and sell by using Selena Gomez’s, if the audience knows she uses and loves it ,it may make them want to use it because she does. Additionally we will persuade are audience by using close-up of our chosen celebrity face after using our product,the lighting will be bright so it can show how her skin really looks and to give it and uplifting sense. The slogan for the campaign will be ‘this is natural beauty’, we decided on this because our aim is to make teens feel comfortable and confident in their natural skin and to show them that they are beautiful in there natural skin. The slogan is short and snappy ,which will make it clear and more powerful.

Comments

Post a Comment

Popular posts from this blog

film advertising group work.

Image
TAGLINE:WILL YOU BE NEXT? Addresses the audience clue to storyline gives away genre creates a fearful theme POSTER 1&2 Teaser poster prop used in film red links to danger shows tagline, title, director and producers director&producers are main selling point Analysis of the film advertising campaign  Our film posters follow technical codes and conventions of a horror film due to the colour scheme for  example the first poster uses red that connotes to blood this makes it obvious that it is a horror film, furthermore the font of the title of the film links to blood dripping therefore gives off horror connotations, this is the same for the main image in the poster as it looks as if its written In blood, these codes and conventions links to the genre of horror. For the second poster the colour blue signifies cold and seriousness ,there is also shaders of balck used which suggests death. the main image itself conveys a sense of sini
Read more

Representation of women in music videos.

In this modern day era of music videos women are frequently presented as sex objects as they are wearing provocative clothing or erotic dancing is shown. This is also shown by the clothes they are wearing .An example of a music video that shows this is 'He like that' Fifth Harmony as they were wearing leotards and there dancing was sexualised . however they are represented as what would be considered an ideal body type by the media ,this puts the message across that this is how we should look.The media uses the stereotype of the way you dress determines how sexually available you are. The reason this is done is to attract a male target audience, as stereotypically men like to see women being sexy ,which could be classified as entertaining as part of the Uses and Gratification Theory. The “male gaze” theory suggests that women are represented as passive objects of male desire, therefore when women appear on music videos they are sometimes portrayed as sexual objects.Due to i
Read more

Tide ad analysis

Tide is a historical print based ad from the 1950s; the ad is produced by proctor and gamble. The ideas attitudes and beliefs are outdated. In addition, the ad came out at the time of the post war, Americas technology developed rapidly especially within the domestic sphere. These products became desirable and symbolized status related to the American dream. Adverts such as tide in American melodramas, due to this these programs became known as soap dramas. The ad use hyperbole and explanation marks make the product seem essential to the target audience. Nevertheless, the target audience is women as they sole for the home; the product would have mainly appealed to middle class women who are attracted to saving time. Tide also uses endorsement of the Good Housekeeping magazine; this relates to the target audience and allows immediate positive connotations attached to the product which emphasizes the effectiveness. The Theories of Representation by Hall states that stereotypes as a r
Read more