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nordic noir

1       Define and explain the history , cultural elements and generic conventions of " Nordic Noir". Nordic noir also known as Scandinavian noir is a genre of crime fiction, which is often written from a police point of view. The setting often has bleak landscapes and the mood tends to be dark/morally complex. The genre explores tension between the apparent still and bland social surface of Nordic countries. Frequently featuring a female protagonist, the popularity of the genre has extended to film and television, such as   The Killing  and its  American adaptation ,  Marcella , and  The Bridge  and its  French-British  and  American  adaptations  The genre depicts a tension between the apparently still and bland social surface in the  Nordic countries , and the murder, misogyny, rape, and racism it depicts as lying underneath  Some critics attribute the genre's success to a d...
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Tide ad analysis

Tide is a historical print based ad from the 1950s; the ad is produced by proctor and gamble. The ideas attitudes and beliefs are outdated. In addition, the ad came out at the time of the post war, Americas technology developed rapidly especially within the domestic sphere. These products became desirable and symbolized status related to the American dream. Adverts such as tide in American melodramas, due to this these programs became known as soap dramas. The ad use hyperbole and explanation marks make the product seem essential to the target audience. Nevertheless, the target audience is women as they sole for the home; the product would have mainly appealed to middle class women who are attracted to saving time. Tide also uses endorsement of the Good Housekeeping magazine; this relates to the target audience and allows immediate positive connotations attached to the product which emphasizes the effectiveness. The Theories of Representation by Hall states that stereotypes as a r...
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film advertising group work.

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TAGLINE:WILL YOU BE NEXT? Addresses the audience clue to storyline gives away genre creates a fearful theme POSTER 1&2 Teaser poster prop used in film red links to danger shows tagline, title, director and producers director&producers are main selling point Analysis of the film advertising campaign  Our film posters follow technical codes and conventions of a horror film due to the colour scheme for  example the first poster uses red that connotes to blood this makes it obvious that it is a horror film, furthermore the font of the title of the film links to blood dripping therefore gives off horror connotations, this is the same for the main image in the poster as it looks as if its written In blood, these codes and conventions links to the genre of horror. For the second poster the colour blue signifies cold and seriousness ,there is also shaders of balck used which suggests death. the main image itself conveys a sens...
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