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nordic noir

1       Define and explain the history , cultural elements and generic conventions of " Nordic Noir". Nordic noir also known as Scandinavian noir is a genre of crime fiction, which is often written from a police point of view. The setting often has bleak landscapes and the mood tends to be dark/morally complex. The genre explores tension between the apparent still and bland social surface of Nordic countries. Frequently featuring a female protagonist, the popularity of the genre has extended to film and television, such as   The Killing  and its  American adaptation ,  Marcella , and  The Bridge  and its  French-British  and  American  adaptations  The genre depicts a tension between the apparently still and bland social surface in the  Nordic countries , and the murder, misogyny, rape, and racism it depicts as lying underneath  Some critics attribute the genre's success to a d...
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riptide

  Analyse the    music video for Riptide by Vance Joy  focusing on the following elements. Refer to contextual information and technical codes to support your points. Indie music is produced independently from commercial record labels, the term is used to describe indie rock and indie pop, it also may include music that is not independently produced. Vance Joy is an example of an indie artist as well as Arctic Monkeys. Riptides music video fits into the codes and conventions of the genre by the use of montage. As mentioned above Riptide uses a fragmented montage based on the lyrics of the song that uses iconography. Music videos generally use interpretations of lyrics, however, in this case, it seems to be over the top and ironic this may link to its surrealist approach. nevertheless, the video clearly conveys may different message through its montage , Eisenstein's concepts of intellectual editing shows how this works. the theory suggests th...
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Tide ad analysis

Tide is a historical print based ad from the 1950s; the ad is produced by proctor and gamble. The ideas attitudes and beliefs are outdated. In addition, the ad came out at the time of the post war, Americas technology developed rapidly especially within the domestic sphere. These products became desirable and symbolized status related to the American dream. Adverts such as tide in American melodramas, due to this these programs became known as soap dramas. The ad use hyperbole and explanation marks make the product seem essential to the target audience. Nevertheless, the target audience is women as they sole for the home; the product would have mainly appealed to middle class women who are attracted to saving time. Tide also uses endorsement of the Good Housekeeping magazine; this relates to the target audience and allows immediate positive connotations attached to the product which emphasizes the effectiveness. The Theories of Representation by Hall states that stereotypes as a r...
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