BBC Radio

BBC


 summerise:

  • The BBC use cross platform advertising to promote there stations , for example on there tv channels.
  • each station has a websites
  • produce promotional video
  • The presenter guides the discussion, for examplE Miles Jump in the News Quiz on BBC radio 4.
  • phone ins are a cheap way to engage the audience, Jeremy Vines lunchtime radio on BBC Radio 2
  • Radio 2 also features of the Afternoon play.

content:

The BBC today runs eleven national domestic radio stations
  • The main radio stations, available 
  • BBC Radio 1: youth oriented, mostly contemporary pop and rock music, plus news, original in-house live music sessions, original live music concerts and mic documentaries. 
  • BBC Radio 2: adult oriented entertainment, wide range of music—specially adult contemporary and middle of the road, also talk, comedy, plus news, original in-house live music sessions, original live music concerts and music documentaries. 
  • BBC Radio 3: arts and high culture, special-interest music (classical, jazz, world music), plus news, original in-house live music sessions, original live music concerts and music documentaries.
  • BBC Radio 4: news, current affairs, arts, history, original in-house drama, original in-house first-run comedy, science, books and religion. 
  • BBC Radio 5 Live: news and sport.

The new digital-only :
  • BBC Radio 1Xtra: new urban music, plus news, original in-house live music sessions, original live music concerts and music documentaries
  • BBC Radio 4 Extra: classic comedy, drama, books, science fiction, fantasy and children's programmes. Originally named BBC Radio 7.
  • BBC Radio 5 Live Sports Extra: a companion to Radio 5 Live for additional sports events coverage
  • BBC Radio 6 Music: an eclectic mix of alternative genres including rock, funk, punk and reggae ,plus news, original in-house live music sessions, original live music concerts and music documentaries
  • BBC Asian Network: aimed at the large South Asian community in the UK 

Audience:
rad

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