Straight Outta Compton




Straight Outta Compton


 Straight Outta Compton is a mainstream film directed by F.Gary Gray, it follows the genres of drama and biography, the film also is highly influenced by music.  The budget for the film was $28,000,000 on the first week it grossed $56,100,000, 16 August 2015, Wide Release, in America alone it grossed a total of $161,197,785  and $201,634,991 worldwide.According to SXSW festival " Universal Pictures made different trailers for different races such as black,white and hispanic". However the films main target audience is young black males as this is the main ethnic and age group shown in the narrative of the trailer. Straight Outta Compton is set in 1987 and tells the story of five young men who are honest about society in one of the most dangerous places in America through lyrics.The cast of the film portrays the fact it is an mainstream film, it uses big actors such as Ice Cube and Dr Dre, the role of the actors is to portray historical events, these five males are used to represent what all black males went through apart from the fact that they are rappers. In the trailer they use close ups to highlight the big actors as it may attract the target audience ,therefore,  this makes the film more marketable.Furthermore, Ice Cube used his fan base to promote the film, at one of his shows he showed a sneak peek of the trailer. To add to this Dr Dre real eased an album called Compton , it is not the soundtrack of the film but he said the album was inspired by the film.This could demonstrate that fans of the group may be the target audience as well. They also created an app called where you could make memes from the film to market the film.
 
The trailer tends to use grim mise on scene to portray particular connotations, for example the dim lighting in the film trailer portrays depression and poverty, this is further exgarated by the overcrowded setting presented to use. Additionally, a gun is used as a prop shown in the trailer this may signify that they live in a rough area. The trailer uses red and blue lights which links to a theme of police brutality and racism. In the typography of the trailer we see DR Dre , Easy E and Icecubes name which suggest they are a main selling point of the film.


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