How do music artist explore their star persona in music videos?(essay)


How do music artist explore their star persona in music videos?



This essay will discuss how Katy Perry’s star persona has been represented in Roar and Swish swish, it will include uses of camera shots and connotations of the narrative, which will also link to star persona.

Firstly, the music video for Roar represents her star persona as feminine, for example, the use of stereotypes that shows she’s scared of spiders links her with a feminine persona as it is a well know stereotype, therefore people can easily associate her with it. The video uses themes of nature to link to the narrative of the song; this aspect tends to be shown through mid-shots in order for it to allow us to see the settings as well as the artist as both of them are important in this video. In one scene of the video Katy Perry is shown throwing away her high heel shoe, this symbolizes her throwing her femininity away and become part of the natural habitat shown in the setting, this links to her star persona as it implies that she rejects stereotypes of women and that she is a powerful female character. Katy Perry has been represented as a sex object due to her revealing clothing; in some ways this links to the theme and narrative of the song, as her having less clothing is more natural to the environment that she is in. Although she is not overly objectified because she is represented as powerful and dominate. The close-ups in the video reveal that her make-up is very natural, yet again this is a clear link to the theme of the video and it connotes that she is confident.

Secondly, the music video for Swish swish shows that Katy Perry has changed her star persona, in this music video she is represented as unique and quirky. We understand that the video is set on a basketball court due to the use of mid shots, this is done so we can also see the artist to promote her as well as understand the narrative of the video. Within the video a high angled shot is used to contrast Katy Perry with the court because she looks tiny compared to it, at this point the narrative shows her following stereotypes of women and how they are bad at sports. This is then followed by a close up of her face which shows a dramatic make up look to highlight that she is following stereotypical notions of femininity Katy Perry is show with little clothing however because her appearance is less feminine due to her having short hair and being shown wearing a basketball kit, challenges the idea that she is being represented as  a sexually objectified women. Additionally the video sidetracks from the narrative to add a sense of a humour, this links to her new star persona as she wants to be seen as someone who doesn’t take them self too seriously. The video uses binary opposites is something that opposes one another in a text in this case feminine and non-feminine is used to oppose one an another, this is shown when Nicki Minaj features in the video, she is shown as a feminine person who is sexually objectified this opposes what Katy Perry representation as she is presented as a non-feminine female. Nevertheless, towards the end she rejects these stereotypes and shows she is good at playing sports

Both of Katy Perry’s video tend to have the motif of rejecting stereotypes of women as roar rejects the stereotypes of women being weak while Swish swish rejecting stereotypes of women not being active and being bad at sports. In addition, this links to her star persona she it shows that she rebels against stereotypical female notions.


To summarize, Katy Perry’s star persona has changed in terms of identity  but her beliefs that are portrayed throughout the music videos are still the same, for example rejecting stereotypes.




Image result for katy perry swish swish
binary opposites
Related image
before she addresses the stereotype.
Image result for roar katy perry
after she addresses the stereotype.

Related image
after
Image result for katy perry swish swish
before

Comments

Post a Comment

Popular posts from this blog

film advertising group work.

Image
TAGLINE:WILL YOU BE NEXT? Addresses the audience clue to storyline gives away genre creates a fearful theme POSTER 1&2 Teaser poster prop used in film red links to danger shows tagline, title, director and producers director&producers are main selling point Analysis of the film advertising campaign  Our film posters follow technical codes and conventions of a horror film due to the colour scheme for  example the first poster uses red that connotes to blood this makes it obvious that it is a horror film, furthermore the font of the title of the film links to blood dripping therefore gives off horror connotations, this is the same for the main image in the poster as it looks as if its written In blood, these codes and conventions links to the genre of horror. For the second poster the colour blue signifies cold and seriousness ,there is also shaders of balck used which suggests death. the main image itself conveys a sense of sini
Read more

Representation of women in music videos.

In this modern day era of music videos women are frequently presented as sex objects as they are wearing provocative clothing or erotic dancing is shown. This is also shown by the clothes they are wearing .An example of a music video that shows this is 'He like that' Fifth Harmony as they were wearing leotards and there dancing was sexualised . however they are represented as what would be considered an ideal body type by the media ,this puts the message across that this is how we should look.The media uses the stereotype of the way you dress determines how sexually available you are. The reason this is done is to attract a male target audience, as stereotypically men like to see women being sexy ,which could be classified as entertaining as part of the Uses and Gratification Theory. The “male gaze” theory suggests that women are represented as passive objects of male desire, therefore when women appear on music videos they are sometimes portrayed as sexual objects.Due to i
Read more

Tide ad analysis

Tide is a historical print based ad from the 1950s; the ad is produced by proctor and gamble. The ideas attitudes and beliefs are outdated. In addition, the ad came out at the time of the post war, Americas technology developed rapidly especially within the domestic sphere. These products became desirable and symbolized status related to the American dream. Adverts such as tide in American melodramas, due to this these programs became known as soap dramas. The ad use hyperbole and explanation marks make the product seem essential to the target audience. Nevertheless, the target audience is women as they sole for the home; the product would have mainly appealed to middle class women who are attracted to saving time. Tide also uses endorsement of the Good Housekeeping magazine; this relates to the target audience and allows immediate positive connotations attached to the product which emphasizes the effectiveness. The Theories of Representation by Hall states that stereotypes as a r
Read more