ethnicity



Ethnicity in moving image and print based media .

On the front cover of the magazine the model is shown wearing stereotypical asian clothing, her clothes are not revealing which shows shed is being represented as modest. Her pose represents as confident ,which shows female empowerment.The models clothing is traditional and is different to what we see in today's society ,it portrays otherness due to this however the magazine is aimed at asian women therefore it may not show themes of otherness. The models outfit takes inspiration from exoticism because it takes the trend from the asian culture, in particularly it takes it from indian culture, for example the model is wearing a bindi which originates from hindu. Additionally the magazine cover uses tokenism ,we see this seen in the outfit as she is wearing a sari , this could be done to link to female empowerment in the asian culture ,we also get this idea from the cover lines as it says "tweet yourself a job" this implies being successful. the model on the magazine is whitewashing due to Alesha Dixon's being from a English and Jamaican ethnic background.


On the other hand Beyonce gives of a positive representation, she tends to reject stereotypes , in addition she is shown as a very powerful African-American women in her video Run the world we get this from the audio codes “who run the world?girls”.


Comments

Post a Comment

Popular posts from this blog

film advertising group work.

Image
TAGLINE:WILL YOU BE NEXT? Addresses the audience clue to storyline gives away genre creates a fearful theme POSTER 1&2 Teaser poster prop used in film red links to danger shows tagline, title, director and producers director&producers are main selling point Analysis of the film advertising campaign  Our film posters follow technical codes and conventions of a horror film due to the colour scheme for  example the first poster uses red that connotes to blood this makes it obvious that it is a horror film, furthermore the font of the title of the film links to blood dripping therefore gives off horror connotations, this is the same for the main image in the poster as it looks as if its written In blood, these codes and conventions links to the genre of horror. For the second poster the colour blue signifies cold and seriousness ,there is also shaders of balck used which suggests death. the main image itself conveys a sens...
Read more

Representation of women in music videos.

In this modern day era of music videos women are frequently presented as sex objects as they are wearing provocative clothing or erotic dancing is shown. This is also shown by the clothes they are wearing .An example of a music video that shows this is 'He like that' Fifth Harmony as they were wearing leotards and there dancing was sexualised . however they are represented as what would be considered an ideal body type by the media ,this puts the message across that this is how we should look.The media uses the stereotype of the way you dress determines how sexually available you are. The reason this is done is to attract a male target audience, as stereotypically men like to see women being sexy ,which could be classified as entertaining as part of the Uses and Gratification Theory. The “male gaze” theory suggests that women are represented as passive objects of male desire, therefore when women appear on music videos they are sometimes portrayed as sexual objects.Due to i...
Read more

The Daily Mirror analysis

Analyse the following covers in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story.Consider issues of iconography, binary oppositions and semiotics. The Daily Mirror is a traditionally left-wing paper owned by Reach and The Trinity group. The tabloid newspaper published a cover about the US election of Donald Trump on the 10th November 2016 which used many technical codes to sell its product as well as their news agenda. Furthermore, a range of theories such as Curran and Seaton power theory explain how The Daily Mirror maintain their position as a successful paper. The main image uses the iconography of The Statue of liberty and the idea of patriotism but creates a juxtaposition as the message conveys that it was idiotic to elect trump. The theory of semiotics by Barthes could be applied as the statue is a sign and through signification, th...
Read more