hypodermic theory and stereotypes-Faye

This newspaper represents teenagers as violent, they use the stereotypes such as children are antisocial. In this case the hypodermic theory uses this stereotype to shape older adults opinion on the younger generation.

They have done this by showing a very extreme picture showing a huge fire ,as it connotes to fear, danger and violence. The paper has implied that this is all down to young people and fails to mention the fact that adults were also involved in the riots, this is mainly emphasised by the headline "rioters age 7". The sun has used a very young age here to shock readers in order for them to buy the paper, they also use the stereotype that the younger generation are antisocial to evolved there story around so that when the audience looks at it it’s recognised. This is further emphasized using the strap line that states “kids took cops into a 100 million pound rampage, this statement is striking due to the large amount of money stated , it’s done deliberately for dramatic affect so that the audience feeds into the stereotyping.

The hypodermic theory is when the mass media injects the audience with a message for a desired response, The Sun newspaper have deliberately failed to mention adults or the purpose of the riots to give the younger generation a negative representation. Linking back to this theory The Sun “inject “the negative stereotypes into older people expecting a outcome of “kids are out of control.

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