music video revison

beyonce- formation
genre
mix of narrative and performance
historical context
slavery
Police brutality
New Orleans flooding
Representation
Star persona: African american powerful women
Binary opposites represented strong but is dressed sexually and objectified
Reinforces stereotypes of body image
Embraces culture through iconography ie clothing:slave era - reinforces political point
Technical codes
Long shot of star on top of police car: powerful
Mid-shot:iconography -slavery allows us to see costumes and background
Mise en scene:jewellery- successful
Mid shot_news paper of Martin Luther King(historical context)
Long shot - ‘stop shooting us’ links to police brutality
Cardi b - i like it
Genre performance
Historical context- her culture
Representation
Star persona: Caribbean culture showed through costumes
Powerful and successful
Self image
Technical codes
Mid shot of dancing- culture
Mise en scene- Caribbean origins eg bright colours, sunshine , palm trees
Bright colours
Yellow- happiness and sunshine
White background- successful up against a red dress- powerful
close-up shows of gold jewllewery suggests wealth

Comments

Post a Comment

Popular posts from this blog

film advertising group work.

Image
TAGLINE:WILL YOU BE NEXT? Addresses the audience clue to storyline gives away genre creates a fearful theme POSTER 1&2 Teaser poster prop used in film red links to danger shows tagline, title, director and producers director&producers are main selling point Analysis of the film advertising campaign  Our film posters follow technical codes and conventions of a horror film due to the colour scheme for  example the first poster uses red that connotes to blood this makes it obvious that it is a horror film, furthermore the font of the title of the film links to blood dripping therefore gives off horror connotations, this is the same for the main image in the poster as it looks as if its written In blood, these codes and conventions links to the genre of horror. For the second poster the colour blue signifies cold and seriousness ,there is also shaders of balck used which suggests death. the main image itself conveys a sens...
Read more

Representation of women in music videos.

In this modern day era of music videos women are frequently presented as sex objects as they are wearing provocative clothing or erotic dancing is shown. This is also shown by the clothes they are wearing .An example of a music video that shows this is 'He like that' Fifth Harmony as they were wearing leotards and there dancing was sexualised . however they are represented as what would be considered an ideal body type by the media ,this puts the message across that this is how we should look.The media uses the stereotype of the way you dress determines how sexually available you are. The reason this is done is to attract a male target audience, as stereotypically men like to see women being sexy ,which could be classified as entertaining as part of the Uses and Gratification Theory. The “male gaze” theory suggests that women are represented as passive objects of male desire, therefore when women appear on music videos they are sometimes portrayed as sexual objects.Due to i...
Read more

The Daily Mirror analysis

Analyse the following covers in terms of how the technical codes ( main image, headline, pull quote etc.) persuade the audience to buy the newspaper and how the audience is being persuaded to respond to the main news story.Consider issues of iconography, binary oppositions and semiotics. The Daily Mirror is a traditionally left-wing paper owned by Reach and The Trinity group. The tabloid newspaper published a cover about the US election of Donald Trump on the 10th November 2016 which used many technical codes to sell its product as well as their news agenda. Furthermore, a range of theories such as Curran and Seaton power theory explain how The Daily Mirror maintain their position as a successful paper. The main image uses the iconography of The Statue of liberty and the idea of patriotism but creates a juxtaposition as the message conveys that it was idiotic to elect trump. The theory of semiotics by Barthes could be applied as the statue is a sign and through signification, th...
Read more